Profile Picture
4+ Years Dev
SFMC Expert
Personal Branding Email Expert

About Me

Hi there! I'm a passionate Software Developer with a knack for creating impactful digital experiences.

Email Performance

User Engagement

Data Analytics

With 4 years of software development expertise and 3 years specializing in Salesforce Marketing Cloud, I've consistently delivered solutions that drive results. My expertise spans from crafting engaging email campaigns to implementing AI-enhanced audience segmentation, always focusing on measurable improvements in performance and user engagement.

Skills

Experience

Education

  • Salesforce Marketing Cloud
    Email Studio, Content Builder, Journey Builder, Automation Studio, Data Extensions, Segmentation, Cloud Pages
  • Web Development
    HTML, CSS, JavaScript, NodeJS, AMPscript, Marketo, HubSpot, Pardot
  • Data & Automation
    SQL, Server-Side JavaScript, Python, Java, REST/SOAP APIs
  • Sep 2024 – May 2025
    Web Developer
    Marist University, Poughkeepsie, NY
  • Jun 2024 – Sep 2024
    Software Developer Intern
    Radical AI, New York City, NY
  • Jun 2022 – Jul 2023
    Salesforce Marketing Cloud Developer
    Merkle, Bengaluru, India
  • Jan 2022 – Jun 2022
    Salesforce Marketing Cloud Email Specialist
    Merkle, Bengaluru, India
  • Apr 2021 – Aug 2021
    Salesforce Marketing Cloud Intern
    Verzeo, Bengaluru, India
  • 2023 - 2025
    Master's in Computer Science
    Marist College
  • 2018 - 2022
    Bachelor's degree
    IIITDM Jabalpur

My Skills

Marketing Cloud
Development
Data & Analytics

Salesforce Marketing Cloud

Email Studio, Content Builder, Journey Builder, Automation Studio

95%

Email Development

HTML, CSS, AMPscript, Responsive Design

90%

Marketing Automation

campaign management, Journey Workflows, Automation Studio and Data Analytics

88%

JavaScript

Node.js, SSJS, Frontend Development

85%

Python

Data Analysis, Machine Learning, Automation

80%

HTML/CSS

Responsive Design, Modern Layouts

90%

SQL & Data Management

Data Extensions, Queries, Data Modeling

85%

Analytics

Reporting, Data Analysis, Insights

80%

Cloud & APIs

REST/SOAP APIs, Cloud Integration

80%

My Services

Salesforce Marketing Cloud

Expert implementation and optimization of SFMC solutions, including Journey Builder, Email Studio, and Automation Studio. Proven track record of increasing campaign performance by 40%.

Email Development

Creation of responsive and dynamic email templates using HTML, CSS, and AMPscript. Specialized in personalization that drives 25% higher engagement rates.

Marketing Automation

Design and implementation of automated marketing workflows that enhance customer engagement. Successfully reduced campaign setup time by 60% while improving targeting accuracy.

Analytics & Reporting

Advanced data analytics and reporting using Datorama, Einstein Analytics, and custom dashboards. Delivering actionable insights that drive strategic decisions.

Custom Development

Full-stack development and API integrations using modern technologies. Building scalable solutions that connect marketing platforms with business systems.

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My Projects

Bus Transportation System

Bus Transportation System

Real-time bus tracking and route optimization system for Dutchess County, enabling 100% operational accuracy for 100 buses.
Tech: Python, MySQL

PythonMySQLAnalytics
Age Sign Detection

Age Sign Detection

ML application for facial recognition and age estimation with 95% accuracy, processing 1000+ images/minute.
Tech: Python, TensorFlow, OpenCV

PythonTensorFlowOpenCV
Dynamic Email Development

Dynamic Email Development

Personalized email campaigns and websites using JavaScript and AMPscript for real-time, user-based content.
Tech: JavaScript, AMPscript, HTML/CSS

JavaScriptAMPscriptHTML/CSS
Contact Deletion Automation

Contact Deletion Automation

Automated one-click contact deletion in Salesforce Marketing Cloud using SSJS, increasing efficiency by 20% and reducing manual data management time by 75%.
Tech: SSJS, Salesforce MC

SSJSSalesforce MCAutomation
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Contact Me

nshanmukha.c@gmail.com

Copyright © 2024 Shanmukha Nalla. All rights reserved.